Posts Tagged ‘financial’

Value Driven or Profit Driven? That Is The Question.

Value Driven or Profit Driven? That Is The Question.

People are talking a lot about the economy and its impact on business, on family, on nonprofit organizations. At the risk of coming across as overly simplistic let me ask this: Are questions about the economy as it pertains to our lives, businesses and organizations the right questions to be asking? Let me explain.

For many of us when things get tough financially and we wonder where have all the customers gone, or what happened to our donors, or our membership we tend to respond by scaling back in every possible area. I’m not saying that’s wrong. We do need to be good stewards and wise use of the resources we have is certainly important. Whether times are good or not so good being a wise and faithful steward should always be a “standard operating procedure” for home, business, and organization.

What I’m talking about is a question or questions that pulls the covers back on why we do what we do. Perhaps better questions would be those that go deeper. Questions that go past the products or services we provide, past the P & L statement or balance sheet. Questions that go past the attendance numbers and any concerns of trying to “maintain” what we have. Questions that cut to the chase and get us to the “why” will better serve us all the time but especially in those times we find most trying. When there is more month at the end of the money, when the reports and the numbers are heading in the opposite direction of where we want them to go – STOP. Stop for just for a moment and examine the motives for what you’ve been doing.

If your focus is on cutting expenses, elevating sales, trying to maintain what you’ve worked hard to achieve, keep from losing customers, members, donors, and the like you do need to do all those things. However, before you expend more time and effort on those areas first take time to examine your true motives. In other words are the actions and plans that you’ve been implementing value focused or profit focused? Do you have a bottom line mentality or a people mentality?

It’s pretty easy to shift from acting in ways to provide the greatest benefit or value to our clients, customers, constituents, congregations and communities to ways that provide the greatest benefit to our businesses, organizations, or us. The change comes subtly and with good intent. But when fully engaged and without even knowing it we disengage from those we are serving. When that happens our downfall is looming around the corner.  Those we serve will quickly discern when this shift has occurred. And their loyalty to our business or organization does have limits.

See Colossians 3:17; 23-25


Dear Friends:

Fall is the perfect time to begin talking, strategizing and planning for 2012. We can point you to resources to enable you and your team to have better dialogue and conversations, address your toughest challenges and plan for the future. Please call me at 502.713.1039 to discuss how I can help your team create and nurture innovative ideas and inspire teamwork.


Dennis McDonald

Living Free and Pressing On

Identity Theft Comes In All Shapes and Sizes

In a recent survey, about 25% of households with a facebook account do not use the site’s pricacy controls or were not aware of them. About 40% of social network users posted their full date of birth online, opening themselves up to identity theft.

-          Consumer Reports’ State of the Net 2010

According to Cloudmark 40% of all new facebook profiles are fake, created by malware and spammers. Be sure to check your security settings on facebook and if you don’t know how find someone who can help you.

In addition to all the ways online your identity can be compromised consider these areas of risks associated with identity theft.

There is financial identity theft; drivers license; social security; medical records/insurance; educational records; criminal just to name a few.

There is another very important area of identity theft that doesn’t make the lists the world is reporting on. It’s one that either is overlooked or maybe never even considered in the first place by journalists and television reporters. It is this: Spiritual Identity Theft.

Followers of Jesus Christ can be at risk for Spiritual Identity Theft. The Apostle Paul wrote the church at Corinth these words.

This means that anyone who belongs to Christ has become a new person. The old life is gone; a new life has begun.  2 Corinthians 5:17

Once having accepted the gift of salvation through faith in the completed work of Christ the believer has a new identity. The old person, meaning the person you were prior to salvation, is dead; you are now alive in Christ and your identity is in Him. You have been born again.

Never the less there is a spiritual identity thief at work. The message of the gospel is one that sets free and the believer is warned in the Bible not to be entangled again. Whom the Son sets free is free indeed. This message of hope and change can be replaced with negative thoughts that are counter to the gospel if we are not careful. Thoughts like:

  • I’m not sure Jesus really forgives me
  • I don’t think I can ever change
  • I will always mess up

It is important to recognize the fallacy of such statements no matter their source. In other words whether they are your own thoughts, or they come to you through others or the influence of evil spirits they are false. If you are in a spiritual identity crisis or sense you have had your spiritual identity stolen there is a way to fix the problem. Change the influences that are coming into your life.

  • Read the right books starting with the Bible
  • Watch uplifting and edifying television and movies
  • Listen to uplifting and edifying radio
  • Hang around with the right people such as fellow believers
  • Hang around at the right places starting with church

Protect your identity in Christ with even more fervor than you protect your financial identity. Remind yourself daily who you are. That you are a new person. A saint. Righteous because of Christ. A new life has begun. Live it joyfully and without condemnation.

Therefore there is now no condemnation for those who are in Christ Jesus.     Romans 8:1

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Dear Friends:

A recent Harvard University study showed that only 45% of workers they surveyed were happy with their jobs. That’s the lowest percentage in 22 years.

If you are reading this and are part of the 55% that are unhappy in their jobs and are seriously considering a career change or you are in the 45% that are happy in what you are doing but could use an income boost I’d love to talk with you. I might have something that could help no matter which group you are in.

I am partnering with people in the USA and Canada to teach, motivate and inspire them to get what they want and make their lives more fulfilling. My goal is to simply expose you to some options that might put you in a better position to have the life you’ve dreamed about.

Contact me at 502.713.1039 to schedule a free consultation. It only takes about fifteen minutes and you may or may not be interested.


Dennis McDonald
Living Free, Pressing On!