Archive for the ‘Economy’ Category

The Key to Long-Term Success

My business partner, Fran Tarkenton, said this in a recent email message, “Reinventing yourself every day is key to long-term success. It’s not enough to have an idea that works at the moment you come up with it. You must be willing to reevaluate what you’re doing constantly, looking to see what things need to be changed.”

One thing I’ve learned is that nothing in business or ministry remains the same. We can all think of businesses or ministries that at one time were flourishing that are no longer with us. You must ask yourself if the ideas and concepts you brought to your business or ministry are still as effective as they once were. It is very hard to let go of things that are no longer working. The world around us is always changing which requires being honest with ourselves and being willing to reevaluate and retire programs, processes or procedures that have outlived their usefullness and reinvent methodologies that are culturally relevant to the target audience or market we are endeavoring to reach.

This is not something you do one time. Reevaluating and reinventing must become part of the DNA of your business or ministry.


Dear Friends,

We are helping organizations see where they are, clarify where they want to go, and decide the building blocks and resources needed to get there. 2012 can be your best year ever. Please call me at 502.713.1039 and let’s talk about how I can help you seize the opportunities and achieve extraordinary results.


Dennis McDonald




One of my mentors is Jim Rohn. Following is an excerpt from one of his articles where he talks about nine things that are more valuable than capital:

“When starting any enterprise or business, whether it is full-time or part-time, we all know the value of having plenty of capital (money). But I bet we both know or at least have heard of people who started with no capital who went on to make fortunes. How? You may ask.

Well, I believe there are actually some things that are more valuable than capital that can lead to your entrepreneurial success. Let me give you the list.

1. Time. Time is more valuable than capital. The time you set aside not to be wasted, not to be given away. Time you set aside to be invested in an enterprise that brings value to the marketplace with the hope of making a profit. Now we have capital time.

How valuable is time? Time properly invested is worth a fortune. Time wasted can be devastation. Time invested can perform miracles, so you invest your time.”

One thing I know is we are all busy. So many things demand our time. I run a business and have family responsibilities. I volunteer time with several non-profit organizations. I conduct seminars. I do telephone and personal consultations. Busy, busy, busy. Just like you. But you know what? I waste time too. You wouldn’t think I would have much time to waste yet it happens. I can get easily sidetracked where the urgent takes over the time that should be invested in the important. Or I get too fragmented trying to do too many things at once.

The New Year is an opportunity to do a TIME INVENTORY. Take this month and join me in tracking how your time is used. For the next 30 days keep a journal or a log of your time and how you use it. I know I am going to discover some time leaks and some time robbers. As the 30 days go by I am going to discover and patch some of the leaks and I will arrest some of the time robbers. I may not find all the leaks or robbers but those I do discover will elevate my life and my results this year. My time and your time is too valuable to be wasted. In the end all we have is time and the clock is ticking. Make the most of your time starting today.

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Dear Friends:

Best wishes for a Happy New Year. I’ve decided that 2012 is going to be my best year ever. How about you? Is it time for a fresh start? I’m exciting about  opportunities that will come my way.  Give me a call at 502.713.1039 and let’s talk about how you can make 2012 your best year ever too.


Dennis McDonald