Archive for March, 2012

The Key to Long-Term Success

My business partner, Fran Tarkenton, said this in a recent email message, “Reinventing yourself every day is key to long-term success. It’s not enough to have an idea that works at the moment you come up with it. You must be willing to reevaluate what you’re doing constantly, looking to see what things need to be changed.”

One thing I’ve learned is that nothing in business or ministry remains the same. We can all think of businesses or ministries that at one time were flourishing that are no longer with us. You must ask yourself if the ideas and concepts you brought to your business or ministry are still as effective as they once were. It is very hard to let go of things that are no longer working. The world around us is always changing which requires being honest with ourselves and being willing to reevaluate and retire programs, processes or procedures that have outlived their usefullness and reinvent methodologies that are culturally relevant to the target audience or market we are endeavoring to reach.

This is not something you do one time. Reevaluating and reinventing must become part of the DNA of your business or ministry.


Dear Friends,

We are helping organizations see where they are, clarify where they want to go, and decide the building blocks and resources needed to get there. 2012 can be your best year ever. Please call me at 502.713.1039 and let’s talk about how I can help you seize the opportunities and achieve extraordinary results.


Dennis McDonald