Posts Tagged ‘methodologies’

The Key to Long-Term Success

My business partner, Fran Tarkenton, said this in a recent email message, “Reinventing yourself every day is key to long-term success. It’s not enough to have an idea that works at the moment you come up with it. You must be willing to reevaluate what you’re doing constantly, looking to see what things need to be changed.”

One thing I’ve learned is that nothing in business or ministry remains the same. We can all think of businesses or ministries that at one time were flourishing that are no longer with us. You must ask yourself if the ideas and concepts you brought to your business or ministry are still as effective as they once were. It is very hard to let go of things that are no longer working. The world around us is always changing which requires being honest with ourselves and being willing to reevaluate and retire programs, processes or procedures that have outlived their usefullness and reinvent methodologies that are culturally relevant to the target audience or market we are endeavoring to reach.

This is not something you do one time. Reevaluating and reinventing must become part of the DNA of your business or ministry.


Dear Friends,

We are helping organizations see where they are, clarify where they want to go, and decide the building blocks and resources needed to get there. 2012 can be your best year ever. Please call me at 502.713.1039 and let’s talk about how I can help you seize the opportunities and achieve extraordinary results.


Dennis McDonald


“Old School” Thinking Doesn’t Cut It In Today’s Marketplace

“Old School” Thinking Doesn’t Cut It In Today’s Marketplace

The tried and true methodologies of yesteryear and yes, even yesterday in some cases simply aren’t making the cut any longer. We must face the fact the business world is changing and evolving at a continually accelerating pace. What may have gotten your business, church, or organization to the place it is now is insufficient to keep it there. Thus there is an elephant in the room that must be dealt with less your business or entity becomes another statistic.

This old school thinking doesn’t apply to the ‘for profit’ business alone. It applies to churches, ministries, and non-profit organizations all the way down to us as the individuals who make up these entities.

While I concur with the writer of the book of Ecclesiastes where in Chapter 1:9b it states, “…and there is no new thing under the sun” there are, never the less, methodologies utilized in every area of life that have changed and continue to change with each passing day.

Consider the U.S. postal service and the challenges it is facing. I can say with certainty the amount our household spends on postage is almost nil. The methodology of communicating has migrated to email and is migrating from email to social networking, instant messaging and texting. Sending a check in the mail to pay a bill is rapidly moving to online bill pay procedures. People still communicate and still pay their bills so there is nothing new under the sun about that, but HOW they do these things…that methodology has and is changing.

So what about you? Is your business or entity stuck in “old school” thinking and ways of conducting business? Is it working as well as it used to? If not, are you open-minded enough to consider other options? To be close-minded and not seek out and implement emerging methodologies or get expert help in doing so is to take one step closer to becoming another statistic.